The Problem:
- I've talked to several people now that are really interested in racing and convincing them to sign up for try a kart is easy. Those that do try a kart end up loving it. However, despite their interest in racing, they don't end up racing
- What's interesting is that the cost isn't usually the deciding factor on why they don't join (for briggs level $$ at least). Instead the problem seems to be friction around equipment rules and concern/intimidation over competitiveness
- Snell helmet requirements. Those that own motorcycle helmets get surprised they can't use them (snell's not a popular safety standard anymore). They also don't know anything about the 10 year expiry requirement. Needless to say it's a big barrier, esp for people who just bought an expensive new moto helmet only to find out they have to buy another.
- Transponder. People seem to hate buying these once they realize it's different from a mychron/lap timer.
- Weight limits. Figuring out your total weight, buying/drilling/mounting lead isn't that complicated but it can be for a beginner
- Concern over being lapped/getting in way. Seems to be more a concern for people in lighter classes or women since they'd be racing with the highly competitive younger group who've been racing since they were kids.
- Have a mock race class at say 2-3 events for new members to get comfortable and learn the ropes without having to jump straight into the fire. Since time is tight maybe they only get two shorter sessions. Would let beginners experience starts and passing (which they don't get during T&Ts). There would be no trophies or official scorekeeping so they wouldn't need transponders. Weight limits encouraged but not enforced. Goal is to get some competitive laps in and get them hooked.
- Provide Snell helmet rentals. These could double as try a kart helmets. Also transponder rentals for first year racers. One less thing to commit to means a better chance they actually make it to race day
- Women's specific brigg's class. This seems to be gaining popularity in Edmonton. Brigg's Sr is really competitive but also the most likely class for new women members to race in. It can be an intimidating class for a beginner.